Survey Results

Survey analysis from TheSoloHawk

Taking the Psychology of Colours into research

I have begun to research more into the psychology of colours, and I am using all resources I can, mostly from the internet. I have come across multiple website all roughly saying very similar things about colours when it come to what they show, both positively and negatively and what it shows about someone. However the only challenge is that they only show base colours e.g. Red, Blue and not specifically selected colours. I want a more indepth understanding on how even the shade, tone and combination of colours could affect how the magazine is presented to someone and how important to it. This post is just to acknowledge that I have begun my research and once I have found what I want in the psychology of colours I will post in information relevant to my magazine.

Current visited websites:

• http://www.arttherapyblog.com/online/color-psychology-psychologica-effects-of-colors/#.VrSqFBiLSUk
• http://www.empower-yourself-with-color-psychology.com/
• http://www.colour-affects.co.uk/

I still have alot more to find and visit to assure I get a effective result

Questionaire / Survey Planning and Criteria Grid

For planning my survey my aim would to be to have about 7-10 questions so I do not have too many questions but not too little that I wouldn't be able to obtain the information I  need to know. Having 7 - 10 questions would allow me to have the questions of what I need to know and space to have the question and the space to have questions of what I would like to know and which would boost the look of my magazine. The genre I would like aim for was to be EDM Music, which is a very large genre range though I will check with what genre the audience would like and will aim towards what they want

What I need to know

Age and Gender, this information would be things that I would need to know as that would help aim my topics to the right gender if there is a bias and the right age range keeping the language used, and the type style to the right age. Also this would include things such as images and content.

Their Preferred Genre

For getting information on what the audience would like to read I would have multiple choices for them to look at:
Reviews, Trending, Upcoming events, News, Competitions, Interviews, Exclusive Content / Promotions

The Frequency of which they buy their magazines.

What I want to know

Things I would simply want to know in support of making my Magazine Cover, Contents and DPS would be things such as:

The Colour scheme they would like, possible I give them a sample of colours and ask to select a few they thing they would like together, or give them prefixes where they can chose between to colours I would use there colours aiming towards filling colours and text

What extra content other than music would they like, Things such as Health care, Technology, Political, Media / TV, Fashion / Beauty. This would add to what I would put on a contents page and if there were to be adverts.

Do they want mainstream or something new, it would help to see if the what the audience want to read in terms of just updating their knowledge on a topic or just a wider range



For getting colours for the people answering the survey to chose from I had made a colour pallet of colours that have shown to work best on magazines, and are suited for reading. I pick a handfull that I are recommended to most used on magazines.

EDIT: Images of the Survey

Link : https://docs.google.com/forms/d/1r7nyCq5o46TgAVUijooplZP02i9JKsJOKMlUWyBtVDo/viewform?usp=send_form

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CRITERIA GRID

Brand Eye

Magazine Brand Eye


NME

Core Proposition: Passionate for alternative / new rock

Brand Personality: Passionate, Updated, Informative, Classic, Value for Money,

Target Readers: Those who are dedicated into this type of music, enjoys active events such as concerts, aged probably students – Young Middle aged, 17 – 30. Probably working or a student and those who enjoy fast moving music.

Says About You: You enjoy the Alternative / new rock genre and interest in the flow of the industry and wants to be updated on it as much as you can, you want to know the trends.

Makes You Feel: Excited, inspired, young and active, informed of whats going on.

What You Perceive: Very educating of the Alternative / New Rock Genre and sees all opinions as unbiased. Having interesting reviews and interviews.

Benefits To You: Very Informed of this type of rock music, and can keep within the trends of it, and not miss out anything such as major events or local ones that you wouldn’t want to miss out


Q

Core Proposition: We are all for knowing all there is in Music Brand Personality: Exclusive, Value for Money, Trusted name, Can set the trends to others

Target Readers: A big consumer of music related products, Young – Middle Aged (16 – 40), Interested in all types of music genre

Says About You: Likes to be on top of music and be constantly informed, very big music fan and would always goto music events

Makes You Feel: Up-to-date, Influenced, Affluent / Wealthy, Passionate for music

What You Perceive: Trust worthy source for information, exclusive, remarkable content

Benefits To You: Get to know the whole scope in the music genre, get some very special level in the information you gain of music on a global scale


Kerrang 

Core Proposition: We Love Rock Brand Personality: Niche, Exclusive, Well know name, Informative to Rock

Target Readers: 16 +, Very Passionate to Rock/Screamo, Very keen into getting up to date in knowing all about Rock/Screamo

Says About You: I want to be there to know everything I can about the latest news on rock and scream

Makes You Feel: Informed, excited, hyped, wanting to know more

What You Perceive: Good Insights, Interesting reviews, Good news source within the music community

Benefits To You: Exclusive, Up to date with the latest news and Getting band products e.g. Tickets / Posters

Analysis of Music Magazines

Doing analysis to our magazines will prove to be vital in making sure we get the right style, look, layout e.c.t for out own and making sure it could possibly match the quality of real proper branded ones

Assessment of my Preliminary Task

I have finished with my Preliminary task, I'm now assessing my own work using the assessment table.
Rather than displaying my Assessment of my own work with the whole table I would see it better to type it all up.

Assessment of Research & Planning (Marks / 20)

Research into similar products and a potential target audience: 9 (Level 2)

Organisation of actors, locations, costumes or props: 8 (Level 2)

Work on shortlists, layouts, drafting, scripting or story-boarding: 12 (Level 3)

Care in the presentation of the research and planning: 12 (Level 3)

Time Management: 9 (not very good)

Average: 10

Assessment of Construction (Marks / 60)

Producing material appropriate for the target audience and task: 25 (Level 2)

Showing understanding of conventions of layout and page design: 36 (Level 3)

Showing awareness of the need for variety in fonts and text side: 39 (Level 3)

Accurately using language and register: 21 (Level 1)

Using ICT appropriately for the task set: 45 (Level 3)

Appropriately integrating illustration and text : 29 (Level 2)
Shooting a variety of material appropriate to task set: 37 (Level 3)
Manipulating Photographs as appropriate to the context for the presentation including cropping and re-sizing: 36 (Level 3)

Average: 33

Assessment of Evaluation (Marks / 20)

Use of digital technology or ICT in the evaluation: 12 (Level 3)

Understanding of issues around audience in relation to production: 5 (Level 1)

Understanding of issues around institution in relation to production: 4 (Level 1)

Understanding of issues around technology in relation to production: 12 (Level 3)

Understanding of issues around representation in relation to production: 10 (Level 2)

Understanding of issues around forms of conventions in relation to production: 9 (Level 2)

Ability to refer to choices made and outcomes: 6 (Level 1)

Ability to communicate: 12 (Level 3)

Average: 9

Media Evaluation

Media evaluation from TheSoloHawk